Why NFL London Games at Tottenham No Longer Cost the Same

Written by Alex Bird

For the first time since Tottenham Hotspur Stadium began hosting NFL games in 2019, its two London matchups have different price structures, with Eagles–Jaguars costing up to 14.2% more than Colts–Commanders for adult general admission tickets.
The change is notable because previous high-demand games were still priced equally. For instance, in 2022, the Packers’ historic first London appearance used exactly the same $85 to $195 price range as Vikings–Saints.
The difference in demand for the games is highlighted by secondary market pricing, with the cheapest Eagles–Jaguars ticket on Ticket-Compare.com around $401 versus $114 for Colts–Commanders, a premium of more than 250%, while available Eagles tickets appeared to be more than 50% lower.

When it comes to ticket pricing the 2026 NFL London games have broken away from a model that had been in place since the first games at Tottenham Hotspur Stadium in 2019.^[1]

From 2019 to 2025 two games were sold using a common standard pricing structure, regardless of who was playing.^[1]

In 2026, that has all changed, and, without fanfare, the NFL has published separate general admission price maps for the two games in Tottenham, introducing what appears to be a variable pricing model.^[2]

Comparing the matchups, Eagles–Jaguars is more expensive than Colts–Commanders in eight out of nine adult categories.^[2]

There’s a premium of up to 14.2% for the Eagles–Jaguars, so we’ll take an opportunity to explore the changes now.^[2]

The aim here is to set out this change as clearly as possible, calling on historical pricing and current market data, without forcing a broader conclusion or extrapolating for future NFL London matchups.

Same Stadium, One Week Apart, Very Different Prices

Apart from the identity of the teams there are plenty of similarities between the two matchups, so we can remove plenty of potential variables:

Colts–Commanders is on Sunday 4 October 2026
Eagles–Jaguars is on Sunday 11 October 2026
Same venue, at Tottenham Hotspur Stadium
Same general seating framework
Same 14:30 kick-off

And yet the official ticket prices vary considerably.

To illustrate, a Category 1 ticket for Colts–Commanders costs $328, while the same ticket category for Eagles–Jaguars is priced at $375, which is a $47 or 14.2% difference.^[2]

Now, you don’t need to be a keen NFL follower to understand that there might be a surge in demand for Eagles games.

That kind of discrepancy isn’t new either, as NFL London games tickets have attracted different levels of interest for years.

What is interesting is that, for the first time since Tottenham Hotspur Stadium began hosting NFL games in 2019, that difference can now be seen in the primary market ticket prices.^[1][2]

So Just How Much More Does Eagles–Jaguars Cost?

Here’s a full comparison across the nine adult general admission ticket categories, with a brief summary of where you would sit in each one.^[2]

A few observations:

Eight out of nine adult categories cost more for Eagles–Jaguars.
The premium is not uniform across all categories.
The cheapest category remains identical at $106.
The largest percentage difference is for the priciest Category 1 tickets.

Taking a look across the history of the NFL London games at Tottenham Hotspur Stadium, we can see that the pricing across both matchups was identical, even if you only wanted to attend one game.^[1]

For much of this time the NFL sold a London season ticket, allowing fans to buy the same seat for both games.

This was discontinued after the 2024 games, which is useful for us because we can draw a decent contrast between the pricing in 2026 and 2025.^[3]

* Pre-all-in published prices. ** 2026 all-in prices.

As a minor point, when looking at historical pricing, we should point out that from 2026, the NFL has adopted an all-in pricing policy. All mandatory fees are included in the advertised price, which was not the case before.^[2]

The Tottenham Price Range Has Been Getting Wider

The bottom and top end of the price range at Tottenham Hotspur Stadium have clearly behaved very differently.

The Difference Between the Cheapest and Most Expensive Seats Has Also Grown

Between 2019 and 2026:

The cheapest ticket rose in price from $73 to $106, a rise of 43.9%^[1][2]
The most expensive ticket increased from $167 to $328 for Colts–Commanders, or 96.5%, and to $375 for Eagles–Jaguars, or 124.5%^[1][2]
The gap between cheapest and most expensive went from $94 to $222 for Colts–Commanders and $269 for Eagles–Jaguars, rises of 137.9% and 187.9% respectively^[1][2]

Quite apart from 2026's new matchup differential, the Tottenham pricing ladder has already become considerably broader during the run at Tottenham Hotspur Stadium.

This also helps explain why 2026's differential matters particularly at the expensive end.

What Happens When We Adjust Tottenham Ticket Prices for Inflation?

Between 2019 and 2026, general UK prices rose by about 32.4%. Once we accounted for inflation, Tottenham's cheapest $73 ticket in 2019 was equivalent to roughly $97 in 2026, which is relatively close to the current minimum price of $106.^[4]

There’s a different picture at the other end, though, as $167 was equivalent to around $221, looking quite stark compared with an actual 2026 top standard price of $328 for Colts–Commanders and $375 for Eagles–Jaguars.^[2][4]

Because 2026 prices are all-in, while 2019 prices were published before the switch to all-in pricing, the real-change figures are not perfectly like-for-like.^[1][2]

2022 Packers Pricing Show Why 2026 Really Is Different

In 2022 Tottenham Hotspur Stadium hosted Vikings–Saints and Giants–Packers. Within that pair of matchups the Green Bay Packers stand out.

They are one of the NFL’s most renowned franchises, with a record 13 league championships, including a Super Bowl victory in relatively recent memory in 2011 (XLV).^[5]

Added to that, 2022 was the Packers’ first ever international regular season appearance, and if that carried a novelty factor then it was amplified by the fact that they were the last of the NFL's 32 teams to make its London debut.^[5]

Demand was of course considerable, yet the Tottenham Hotspur Stadium fixtures used the same $85 to $195 standard price structure.^[1][5]

To reiterate:

2022: Historic Packers debut, no matchup premium.
2026: Eagles–Jaguars carries a premium across eight categories.

There Have Always Been Differences in Demand

There’s an appetite for NFL tickets, but it’s relatively selective and tends to follow what might be expected patterns.

We can go back to the very first Tottenham games for some evidence of that. In 2019, Bears–Raiders and Panthers–Buccaneers were sold under the same Tottenham ticket structure. Standard single-game prices ranged from $73 to $167.^[1]

Yet StubHub's 22 August sales snapshot showed Bears–Raiders generating more than twice the sales of Panthers–Buccaneers, and ranking sixth among all NFL games that season on its marketplace.^[6]

Why Eagles–Jaguars Is the More Expensive 2026 Game

First off, the Philadelphia Eagles rarely visit London. This is only their second appearance in the UK’s capital, the previous one coming in 2018, also against the Jacksonville Jaguars.^[7]

On top of that, as well as being historically famous, the Eagles also arrive with recent success and a strong profile, with two Super Bowl titles in the last decade, the most recent in 2025.^[7]

Year-to-year regulars in London, Jacksonville also give us a useful constant as they place twice in London in 2026, also facing off against Houston at Wembley.^[8]

So Jacksonville's presence alone therefore does not explain the contrast in demand. To highlight that we’ll look at the secondary (resale) prices for the NFL London games in 2026.

Does the Secondary Market Amplify the Premium for Eagles Tickets?

As pricing on the secondary market is affected by forces like supply and demand, we can get an insight on the level of demand from matchup to matchup in the 2026 NFL London games.

As we’ve shown, the primary market 2026 Tottenham Hotspur Stadium ticket price maps already distinguish between the two games.^[2]

The secondary market currently gives us a sharper contrast. A Ticket-Compare.com snapshot taken on 8 September 2026 showed the following:^[9]

Naturally it makes most sense to compare the two Tottenham games. At face value, the cheapest standard ticket costs exactly the same for both: $106.^[2]

On Ticket-Compare.com, however, the cheapest available Eagles–Jaguars ticket was around $401, compared with roughly $114 for Colts–Commanders.^[9]

That means the cheapest Eagles resale ticket, exposed to market forces, carried a premium of approximately 253% over the cheapest Colts ticket.^[9]

Ticket availability tells a similar story, with Ticket-Compare.com’s data showing 2,343 available tickets for Eagles–Jaguars compared with 4,990 for Colts–Commanders. This leaves visible Eagles inventory over 50% lower.^[9]

Which makes the contrast with the primary market pricing particularly striking. As we’ve seen, the primary market priced Eagles–Jaguars between up to 14.2% higher, depending on ticket category.

By early September, the resale market was separating the two games much more aggressively than the primary market.

We’re not going to place too much importance on a comparison between the games at Tottenham Hotspur Stadium and Texans–Jaguars at Wembley, because that game is managed through a different primary ticketing arrangement.

Still, with the Jaguars involved in the Wembley game it does provide us with a constant that we mentioned before.^[2][8]

For this matchup, the resale minimum was around $119, far closer to the Colts–Commanders matchup than the Eagles game.^[9]

So the secondary market picture supports the basic logic visible in the new 2026 pricing. Eagles–Jaguars is clearly the premium London fixture on the secondary market. The primary market premium appears consistent with the much stronger pricing seen on the secondary market.

If anything, the official price differential appears modest when compared to the gulf we can see on the resale market.

How Far Is Each Resale Market Above Its Original Entry Price?

Let’s compare each game's current secondary market floor with its own original official floor.

Per our 8 September snapshot:^[9]

The cheapest Eagles ticket available on the secondary market was about 3.8 times the original entry-level price.^[2][9]

Let’s compare the resale premium by team:

Colts = 1.07×
Texans = 1.27×
Eagles = 3.79×

What Has Changed With NFL London Pricing?

For years, the Tottenham Hotspur Stadium has hosted NFL London games with wildly varying levels of appeal, but still priced equivalent standard seats in the same way.^[1]

For a good demonstration of that parity, the Packers' historic debut, showed that an unusually desirable fixture did not automatically qualify for an official premium.^[1][5]

Yet in 2026, with the arrival of what appears to be variable pricing, we’ve seen separate price maps appear, with eight out of nine adult categories differing and Eagles–Jaguars costing up to 14.2% more.^[2]

With the help of Ticket-Compare.com’s snapshot of the secondary market, we’ve shown that the premium on the primary market anticipated the actual demand that comes with a prestigious and currently successful franchise like the Philadelphia Eagles making an appearance.^[7][9]

London ticket buyers have long distinguished between NFL matchups. In 2026, Tottenham's primary prices are doing so too.

From here, it is tempting to make bold claims about the maturation of British NFL fandom and London’s relationship with the Jacksonville Jaguars, but for now we’ll settle for the discrepancy in pricing at Tottenham Hotspur Stadium in 2026.

Sources and Methodology

This analysis compares published standard general admission ticket prices for NFL games at Tottenham Hotspur Stadium.

Hospitality, premium packages and dynamically priced or resale products are excluded from the historical primary-market comparison.

Approximate category locations in the 2026 table are based on the official NFL stadium price maps and are intended as broad seating descriptions rather than formal NFL category definitions.

Historical price ranges were reconstructed from contemporary and official ticketing material for each Tottenham NFL season.

The 2019 range is taken from contemporary reporting of the NFL’s single-game and two-game Tottenham prices; 2021 from contemporary reporting of standard ticket prices; 2022 and 2023 from NFL price-plan material; 2024 from the NFL’s published single-game and season-ticket table; and 2025 from contemporary reporting of the nine-category Tottenham price structure.^[1]

The 2026 figures come from the NFL’s official ticket information, which publishes separate price schedules for Colts–Commanders and Eagles–Jaguars.

From 2026, NFL International games use all-in pricing, meaning mandatory fees are included in the advertised price. Because earlier published prices were not presented on the same all-in basis, long-run price and inflation comparisons should be treated as indicative rather than perfectly like-for-like.^[2]

Percentage changes, premiums, price-range gaps and price multiples were calculated directly from the published figures in the tables. Percentages are rounded to one decimal place where appropriate.

Inflation calculations use the Office for National Statistics CPI All Items index, comparing July 2019 with July 2026, the latest available comparable monthly reading used for this analysis. The index rose from 107.9 to 142.9, equivalent to cumulative inflation of approximately 32.4%.^[4]

The secondary-market section uses a point-in-time Ticket-Compare.com snapshot captured on 8 September 2026. Minimum asking prices and visible ticket inventory can change continuously as sellers add, remove or reprice tickets, so the figures should be read as a dated market snapshot rather than permanent values. The live Ticket-Compare NFL London page is linked below for reference.^[9]

The Wembley game is used only as supporting context because its primary ticketing is managed separately by the Jacksonville Jaguars rather than through the same Tottenham NFL ticketing arrangement. Jaguars–Texans official tickets started at $94 in 2026.^[8]

[1] Historical Tottenham pricing: 2019 London Games ticket-sale reporting; 2021 London Games ticket-price reporting; NFL 2022 London Games announcement and price-plan material; NFL 2023 Tottenham ticket price plan; NFL 2024 London ticket prices; 2025 Tottenham NFL ticket-price breakdown.

[2] NFL 2026 London Games ticket prices, sales windows and all-in pricing policy.

[3] The 2024 NFL pricing page still published a two-game Tottenham season-ticket option, while the league ended that arrangement from 2025. See NFL 2024 London ticket information and NBC Sports reporting on the end of Tottenham NFL season tickets from 2025.

[4] Office for National Statistics CPI All Items index.

[5] Packers historical context: Green Bay Packers on Super Bowl XLV and the franchise’s 13 championships; NFL announcement of Green Bay’s first London game in 2022; BBC coverage of the sold-out Giants–Packers London game and record Tottenham NFL attendance.

[6] StubHub 2019 NFL demand report.

[7] Eagles historical context: Philadelphia Eagles announcement of the 2026 London game and previous international appearances; Philadelphia Eagles on their second Super Bowl championship in 2025.

[8] Jaguars and Wembley context: Jacksonville Jaguars announcement of their two 2026 London games; Jaguars UK 2026 Wembley ticket prices; NFL explanation that the Wembley game is ticketed separately by the Jaguars.

[9] Ticket-Compare NFL London tickets and live market inventory. The values quoted in the article are the specific snapshot recorded on 8 September 2026 and will not necessarily match the live page at a later date.