English
Best Place to Sit At London Stadium
Written by Aviran Zazon | Last updated on February 24, 2026
The best place to sit at London Stadium depends on what you want to feel and see during a West Ham match. This ground can give you a very different experience from one side to the other, so the right seat for a loud, emotional afternoon is not always the right seat for a clean view of things.
For West Ham matches, the key choice is usually between the shortside stands for intensity and the longside stands for a fuller understanding of the game. London Stadium also has a few stadium-specific quirks, including a three-tier West Stand and some upper shortside areas that can feel a lot further from the pitch than fans expect at a traditional football ground.
Availability for every match
If you want to visualise the sections first, it helps to compare the London Stadium seating plan with the broader London Stadium page before choosing a stand.
| Seat area | What you get more of | What you get less of |
|---|---|---|
| Longside Lower (Billy Bonds / West Stand) | Clear match read, stronger touchline perspective, easier view of shape and build-up. | Less behind-goal intensity than the louder shortside blocks. |
| Longside Upper | Elevation, broad tactical picture, cleaner sightlines across the pitch. | Less immediacy in tackles, set-pieces, and goalmouth action. |
| Shortside Lower (Bobby Moore / Sir Trevor Brooking) | Noise, pressure, crowd energy, stronger sense of momentum swings. | A less complete view of spacing and far-side play. |
| Shortside Upper | A broad bowl view with plenty of atmosphere around you. | Some outer-tip seats can feel more distant from the pitch. |
| West Stand / Club London | Premium comfort, halfway-line views, lounges and hospitality options. | Less of the raw, standing-and-singing atmosphere found behind the goals. |
Best Seats At London Stadium By What You Value Most
If you want the loudest atmosphere and intensity
Start with the shortside lower tiers, especially in the Bobby Moore Stand and Sir Trevor Brooking Stand. At London Stadium, the lower tier behind the goals and around the corners usually gives the strongest atmosphere, and the effect becomes more obvious the closer you sit to the pitch.
Sir Trevor Brooking can feel especially lively because part of that stand includes the away section, which can raise the edge and volume in certain fixtures. That does not mean every seat there feels the same every week, so it is worth thinking about whether you want constant noise or a slightly more balanced experience.
Shortside upper sections worth considering for atmosphere with a wider view
Shortside Upper
Shortside upper seats will give you a wider picture than the rows nearest the pitch, even if the pitch can be a long way away from up here.
If you want the clearest view of the whole pitch
The strongest starting point is the longside, especially around the halfway line in the Billy Bonds Stand. This side is widely regarded as one of the best general-admission viewing areas because of the angle across the pitch, and it also looks towards the benches and tunnel.
The West Stand is also excellent for views, particularly in Club London areas near halfway. These seats usually cost more because the view quality and comfort are genuinely stronger, not simply because of the stand name. The atmosphere is often a little more laid-back than the noisiest blocks behind the goals, which suits fans who want to focus on the football.
Longside lower sections for balance
Longside Lower
Longside upper sections for elevation and shape
Longside Upper
If you want to feel close to the action
Lower-tier seats are usually the answer, especially in the shortside stands where the crowd energy and proximity combine well. London Stadium has been reworked over time to improve the football experience, including changes that brought some lower-tier shortside seating closer to the pitch, which helps these areas feel more immediate than older impressions of the ground might suggest.
If closeness matters more than a perfect all-pitch view, shortside lower seats are often the better choice than longside upper seats, even when the longside sightline is technically stronger.
If you are visiting London Stadium for the first time
For a first visit, a longside seat is usually the safest recommendation. Billy Bonds Stand is especially good because it combines a strong football view with a traditional longside perspective, and it is also one of the easier choices if you want a smoother arrival and exit via Stratford.
The West Stand also works well for first-timers who want comfort and a straightforward view, especially if you prefer a calmer setting. If your priority is atmosphere first and you do not mind a less complete view, you can move behind the goal instead.
This kind of first-match question comes up often in West Ham fan discussions, which is one reason longside seats get recommended so regularly for newcomers.
Pretty good seats for my first West Ham game. by u/TheFly87 in r/Hammers
If you want a calmer experience or are going with family
Longside seating usually gives the easiest match to follow and a more settled feel than the loudest shortside lower blocks. At London Stadium, Billy Bonds and parts of the West Stand are sensible places to start if you want to enjoy the game without sitting in the most intense singing areas.
The West Stand is especially useful if comfort matters as much as atmosphere, as it includes hospitality areas, sports bars, and restaurants, and the viewing angle is usually excellent around halfway. That will not suit every supporter, and many fans prefer the livelier end stands, though it can be a very good fit for a relaxed matchday.
If you value elevation and uninterrupted sightlines
London Stadium’s Upper Tier is steeper than the lower tier and gives a strong overview in many areas, which helps if you like reading the game as a whole. Longside upper seats are often the best combination of elevation and clarity.
The one point to watch is seat position in the outer tips of the shortside upper tier, where the geometry of the bowl can leave you feeling more distant from the action. Those seats can still offer a clear view, and they often come at a lower price point, though they do not give the same connection to the pitch as central longside seats.
If you are comparing premium seating and hospitality options
The West Stand is the clear premium option at London Stadium. It is the only stand with three tiers, and Club London spans lower, middle, and upper areas with executive boxes and lounges behind the seats. If you care about comfort, space, and a complete view near halfway, this is where that experience is concentrated.
VIP and hospitality areas
VIP Packages
Seats in these areas usually cost more because you are paying for both the view and the surrounding matchday environment, not only the seat itself. Hemmers fans who mainly want noise and intensity will get better value elsewhere.
London Stadium Seating FAQ
Where do first-time visitors usually prefer to sit?
Most first-time visitors do well in the longside stands, especially Billy Bonds, because the view is easy to follow and the overall experience feels balanced.
Are upper-tier seats still good at London Stadium?
Yes, many upper-tier seats give a very good view, particularly on the longside. The main caution is the outer-tip shortside upper areas, which can feel more distant from the pitch.
Which areas feel most atmospheric?
The shortside lower tiers in the Bobby Moore and Sir Trevor Brooking stands usually feel the loudest, especially near the goal and corners.
Which seats suit families or fans who prefer a calmer matchday?
Longside seats in Billy Bonds or the West Stand are usually the best starting point, as they combine clearer views with a less intense atmosphere than the loudest end-stand blocks.
So, Where Is The Best Place To Sit At London Stadium?
The best place to sit at London Stadium depends on what matters most to you. Shortside lower seats suit fans chasing noise and intensity, longside seats suit fans who want a clearer read of the game, and West Stand or Club London seats suit fans who value comfort and a premium matchday setting.
If you are deciding between sections, it helps to compare the London Stadium seating plan with current options on the West Ham United tickets page. You may want to read our how to buy West Ham tickets without membership guide helps if you are planning a first trip.
Right now there are 22,185 West Ham United tickets available on Ticket-Compare.com.
Prices for West Ham United tickets currently start from around $15, depending on availability and seat location.
An upcoming West Ham United match that is selling quickly is West Ham United vs Brentford at $15, though tickets are still available through our platform.
Ticket-Compare.com is a ticket comparison platform, not a seller. It lists tickets from pre-vetted secondary sellers as well as official hospitality agents, which helps fans compare options across the stadium in one place and then click through to buy from the site offering that ticket.
