Aston Villa Hospitality: A Complete Guide

If there’s a club that has come through a big transformation in the last decade it’s Aston Villa. Those changes are unmistakable in Aston Villa’s hospitality offer, which is constantly evolving.

In summer 2024 the club made thousands of the new hospitality packages available, and that trend will continue into the future with the expansion of Villa Park to more than 50,000 seats.

But what are Aston Villa’s VIP packages and where will you find them? In this guide we’ll explore the different options for both matchday and seasonal hospitality at Villa Park.

Aston Villa Tickets

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What Is Aston Villa Hospitality?

Different from regular or general admission seats, hospitality at Aston Villa FC is a complete experience, with a football match as the main event.

As we’ll show in this Aston Villa hospitality guide, the experience can vary from being just a little more special and a little more exclusive than general admission tickets, to a lot more special and a lot more exclusive.

Padded seats are the norm, usually in better locations than general admission, while the ticket gives you access to an exclusive lounge at Villa Park.

Hospitality is available in a matchday package, giving you a ticket for a one-off game, or as a seasonal subscription. Think of the latter as a season ticket in which you can enjoy VIP benefits for every AVFC home match.

First we’ll look into the matchday hospitality at Aston Villa.

Aston Villa Matchday Hospitality Overview

A matchday hospitality ticket at Villa Park is a seat for a one-off match, combined with a variety of benefits. These benefits naturally scale according to how much you’re willing to pay.

At the more affordable end of the spectrum are General Admission+ (GA+) experiences, which are essentially regular tickets but with a few added flourishes.

Then things get a lot more luxurious with Premier Experiences, Restaurant / Members Club & Lounge experiences, before peaking with the unrivalled elegance, convenience and comfort of the Executive Club at Villa Park.

We’ll begin by outlining a few advantages shared by all or most packages.

What Aston Villa Matchday Hospitality Packages Include

To avoid repeating ourselves too much later on, we’ll take a moment to highlight the benefits that appear in all, or almost all, matchday hospitality packages at Villa Park:

Lounge access from 2.5 to 3 hours before kick-off and up to 1 to 1.5 hours post-match
Padded seating in a designated stand/area, normally with better views of the pitch than you would normally expect with general admission tickets
Food service (from grazing buffets to plated menus) and a welcome drink at the very least—many packages also include house beers, wines and soft drinks before and after the match
A former Aston VIlla player as a host, along with a complimentary matchday programme and wristband or lanyard

Let’s get started by looking at the club’s General Admission+ matchday hospitality tickets. Note that all prices shown below are the lowest we could find on the AVFC site. Prices will vary by opponent and matchdate.

General Admission+: Aston Villa Matchday Hospitality

This is the closest AVFC hospitality gets to a regular ticket at Villa Park, and all the noise and fun that comes with that.

So what you get with General Admission+ is essentially an upgrade on a normal ticket, with faster access to your seat, access to a different social space and inclusive drinks or dining.

The Terrace View (from $177): Holte End Upper

Elevated Holte End vantage point with an authentic atmosphere
Access 2.5 hours pre-match and 90 minutes post-match
Two complimentary drink vouchers and a lively fan-oriented social zone

The Lower Grounds (from $215): Holte End Lower (lounge) and Trinity Road Upper (seats)

Free-flow dining and an inclusive drinks package
Big screens and a refurbished space close to the stands
Access up to 3 hours pre-match and for the first 60 minutes after full-time

The Cells (from $148): North Stand, beside the Away End

Boisterous, high-energy setting with enhanced concourse, digital ordering and self-pour bar
GA+ seating with quick access to bars and facilities
Early arrival and post-match time to beat the queues at Villa Park

Premium Spaces: Aston Villa Matchday Hospitality

Usually anchored by Villa greats of yesteryear, these are casual lounges. All feature modern decor, informal dining and easy access from the concourse to your seat at Villa Park.

Sports Bar (from $390): Trinity Stand Upper

Classic bar atmosphere, two-course informal menu
Welcome drink and half-time drink included
Post-match chef’s selection and a former player host

Gas Lamp Premium (from $390): North Stand

Stylish lounge with unreserved seating and a two-course grazing menu
Welcome drink and half-time drink included
Former player host and simple in-and-out access

Star and Lion (from $390): North Stand Upper

Relaxed, new-build lounge with extended arrival and departure times
Two-course self-serve buffet plus a welcome and half-time drink
Seating a short walk across the concourse

Corner Flag (from $514): North Stand Lower, near the tunnel

Corner-view seating with a two-course self-serve buffet
Welcome and half-time drinks included
A former player will serve as host, perfect for families and mixed groups

Restaurant / Members Club & Lounge: Aston Villa Matchday Hospitality

This is hospitality with an extra infusion of elegance and class, including hosted service and centrally located seats at Villa Park.

William McGregor’s (from $673): Trinity Road Stand, corner location

Four-course served choice menu and welcome drinks
Complimentary beers, wines and soft drinks pre- and post-match
Centrally located padded seats or balcony seating (subject to availability)

150 Club (from $733): Doug Ellis Stand, halfway line

Social members-club ambience with high-casual dishes served to your table
Inclusive premium beers, wines and soft drinks
Halfway-line padded seats close to the pitch

Doug Ellis Stand Block-P6 view

Villans Lounge ($673): Doug Ellis Stand

Informal social space with a high-casual brunch concept and theatre chef tables
Complimentary beers, wines and soft drinks
Direct access to padded seating in the Doug Ellis Stand

82 Champions Club (from $461): Trinity Road Stand, halfway line

Spacious lounge with unreserved seating and a two-course buffet
Welcome drink plus complimentary beers, wines and soft drinks pre- and post-match
Centrally located padded seats with easy stand access

Executive Club: Aston Villa Matchday Hospitality

With an Executive Club experience you get top-tier hospitality with the best views, on-point service by a dedicated host, and the most refined dining available at Villa Park.

The Aston (from $1,128): Doug Ellis Stand, halfway line

Champagne reception, personalised shared-choice menu and premium open bar (champagne included)
Premium hostess service and a bespoke gift each match
Centrally located padded seats right on the halfway line at Villa Park

For a better idea of some of these seating locations you can check our guide to the Villa Park seating plan.

Next, for fans who want the comfort and convenience of VIP Aston Villa tickets across a whole campaign, we’ll dive into the seasonal hospitality options at Villa Park.

Aston Villa Seasonal Hospitality Tickets

Villans who want to turn every match at Villa Park into a VIP experience can invest in seasonal hospitality tickets.

There’s a large market for Aston Villa seasonal VIP tickets and most packages sell out. To sign up to the waiting list there’s a form on the Hospitality of the club’s website.

Although all packages are popular, you can expect availability for the season after you register your interest. Prices are kept under wraps until you apply in earnest.

Seasonal hospitality tickets at Villa Park are perfect for fans who want to take their matchdays to the next level.

However, because these tickets are also more transferable than general admission season tickets, they’re a perfect corporate hospitality option for companies who want to show clients a good time or reward their employees with a truly special day out.

What Most Aston Villa Seasonal Hospitality Packages Include

Lounge access from around 3 hours pre-kick-off and up to 1.5 hours post-match
Your own padded seat in a designated stand/area
A range of food & drink (from welcome drinks to fully inclusive bars, depending on package)
AVFC former player host plus matchday programme and area lanyard/wristband
Easy concourse access and hosted service appropriate to the tier
All of the benefits of a regular Aston Villa season ticket, as well as improved access to Aston Villa away tickets

So we’ll now explore the different categories and the packages within them, outlining the common benefits between each package at the top of the category. Let’s get going with General Admission+.

General Admission+ (GA+): Aston Villa Seasonal Hospitality

Ideal for: fans who want a relaxed upgrade on GA with earlier entry, social spaces and simpler inclusions

Important: GA+ season tickets give you tickets for Premier League home games only. A European bundle can be added to include Europa League home fixtures.

GA+ Benefits

Access up to 3 hours before and 90 mins after the match
Dedicated GA+ social spaces with swifter access to facilities like bars/toilets
Enhanced food & drink options compared to normal general admission concourses (varies by space)
Interest-free payment options (subject to acceptance)

The Terrace View (Holte End Upper)

Iconic Holte End vantage point with two complimentary drink vouchers per person
Private south-facing terrace, fan-oriented social zone

The Lower Grounds (Holte End Lower and Trinity Road Upper)

Free-flowing food and an inclusive drinks package (pre-match and first 60 mins after full-time)
Big screens in a refurbished social setting close to the stands

The Cells (North Stand, by away end)

Thrilling matchday experience with digital ordering and self-pour bar
Easier entry, dedicated hang-out space and seats with a bit of an “edge” thanks to the nearby away fans

Premium Spaces: Aston Villa Seasonal Hospitality

Ideal for: An easygoing feel, informal dining and fuss-free additions.

Premium Spaces Benefits

Access around 2.5 to 3 hours pre-match and 1.5 hours after the final whistle
Welcome drink, with two-course informal/grazing menus
AVFC legend as a host, unreserved lounge seating (unless noted)

Sports Bar (Trinity Upper, with balcony)

Classic sports-bar atmosphere, with welcome & half-time drink included
Two-course informal menu with a post-match chef’s selection

Gas Lamp Premium (North Stand)

Stylish lounge offering a welcome & half-time drink and a two-course grazing menu
Pitch-facing alcohol rules apply around KO (bar available during blackout)

Star & Lion (North Stand Upper)

New, relaxed setting, with welcome & half-time drink and two-course buffet
Seats a short walk from the concourse

Restaurant / Members Club & Lounge: Aston Villa Seasonal Hospitality

Best for: Attentive hosted service, central seats and fuller range of privileges without going fully “executive”.

Restaurant/Members Club Benefits

Access around 3 hours pre and 1.5 hours post-match
Welcome reception and served meals or buffet lounge dining
Complimentary beers, wines & soft drinks pre- and post-match
Centrally located padded seating (or balcony, where stated)
Seasonal perks typically include: food & beverage included, 10% retail discount, VillaTV+, reserved parking (often when booking 4+)

William McGregor’s (Corner location between Trinity Road Stand and Holte End)

Four-course served choice menu and a welcome reception
Central padded seats or padded balcony (subject to availability)

150 Club (Doug Ellis Stand, halfway line)

Social “members club” vibe as well as table-served high-casual dining
Halfway-line padded seats along with inclusive beers, wines & soft drinks

Villans Lounge (Doug Ellis Stand)

Informal brunch-style concept with theatre chef-tables
Unreserved lounge seating, with padded seats in the Doug Ellis Stand

82 Champions Club (Trinity Road Stand, halfway line)

Spacious lounge and a two-course informal buffet
Central padded seats with a welcome drink and inclusive house drinks

Executive Club: Aston Villa Seasonal Hospitality

Best for: Anyone who wants all-out, all-fixtures luxury with the best seats, service and extras.

Executive Club seasonal scope: All Men’s first-team home games at Villa Park are included. Packages also include Women’s Super League matches (seat only), and a rich set of exclusive perks across the season (below).

Executive Club Benefits

Access around 3 hours before the match and 1.5 hours after
Champagne reception and premium complimentary bar (often champagne included)
Private reserved table (minimum 2) and elevated multi-course dining
Centrally located padded seating (many note heated seating upgrades)
Exclusive season benefits (typical): Onsite parking, signed 2025/26 shirt, Bodymoor Heath tour, play-on-the-pitch opportunity, matchday pitch visit (subject to availability), 10% retail, VillaTV+, non-matchday event discounts, Villa Works invites

The Aston (Doug Ellis Stand, halfway line)

Personalised choice-sharing menu, premium hostess team
Champagne included and a bespoke gift each game

The Oak Room (Trinity Road Stand, halfway line)

Five-course served choice menu as well as heated seating
Champagne & canapés, with premium bar and hostess service

Legends Lounge (Trinity Road Stand)

7-course tasting menu with wine pairing by local celebrity chefs
Central padded or balcony seats and a bespoke gift for each game

Trinity Boxes (Trinity Road Stand)

Private box with pitch views and exclusive padded balcony seats
Personalised sharing/served menu along with a premium bar and dedicated host
You even get use of box on non-matchdays included (season-long benefit)

Before we wrap up, we’ll spend a moment showing how you can buy official Aston Villa VIP tickets from through an aggregator like Ticket-Compare.com. Potentially, it’s a great way to get a deal, as we’ll show next.

Ticket-Compare.com: Another Way to Buy Aston VIlla Hospitality Tickets

Aston Villa releases a lot of its matchday hospitality allocation to a number of contracted official ticketing partners.

These companies, who are in competition with each other, sell these tickets to the public. The tickets will have your name on and are completely official.

One way you can find out what official packages are available is to use a price comparison site like Ticket-Compare.com.

To do this simply visit our Aston Villa Tickets page and click on the Tickets from button in the list of fixtures.

screenshot of Aston Villa Fixtures on Ticket-Compare.com

This will take you to the listings for the match, which you can narrow down by pressing the Official or Resale button. Selecting Official tickets via club partners will show only official hospitality tickets.

screenshot of the Official/Resale tickets option

And from there you can select the price point and seating location that fits your needs.

Benefits of Buying Aston Villa Hospitality Tickets through Ticket-Compare.com

Now we’ll lay out why Ticket–Compare.com is such a great way of sourcing official Aston Villa VIP tickets:

Competing ticketing partners sell the same packages so you can compare all tickets to find the best price
Inventory from ticketing partners sells out slower than on the club’s own site, so there will be availability close to the day of the match
An interactive seating map gives you a clear idea of where your seats will be at Villa Park
Our price comparison tool presents a clear picture of the entire market so you will see every hospitality ticket available

Next we’ll clear up some commonly asked questions about hospitality at Villa Park.

Aston Villa Hospitality Guide | Frequently Asked Questions

Are Aston Villa hospitality tickets worth it?

Yes, it’s well worth getting hospitality tickets for Aston Villa. On a matchday basis you can opt for relatively affordable General Admission+ tickets, which are like regular seats with added benefits.

And if you really want to splash out, Executive Club tickets like the Oak Room and Legends Lounge, offer high-end elegance and luxury for a classy matchday at Villa Park.

Are drinks included with Aston Villa hospitality?

The short answer is yes, most Aston Villa hospitality packages include drinks, but the amount varies by package.

Executive Club (The Aston, The Oak Room, Legends, Boxes): Full complimentary bar with beer, wine and softs, while champagne included in The Aston and The Oak Room and and Legends Lounge.
Restaurant / Members (150 Club, William McGregor’s, 82 Champions Club, Villans): Complimentary beers, wines and soft drinks pre- and post-match (plus a half-time selection) come with the package, while spirits are usually not included.
Premium Spaces / GA+ (Sports Bar, Gas Lamp, Star & Lion, Corner Flag): Typically a welcome drink and a half-time drink come with the price of the ticket. Terrace View includes two drink vouchers, while Lower Grounds offers bottomless drinks pre-match (to 30 mins before KO) and for 60 mins post-match. Finally, The Cells has enhanced bars but drinks aren’t generally inclusive.

Licensing note: Alcohol cannot be consumed in view of the pitch from 15 minutes before KO to 15 minutes after full time. Always check your specific booking for the exact details on beverages.

What time does Aston Villa hospitality open?

Generally, doors open 3 hours before kick-off and stay open up to 1.5 hours post-match.

There are some exceptions, including some Premium Spaces and GA+ areas (like the Sports Bar, Gas Lamp, Star & Lion, The Cells, Terrace View), which open about 2.5 hours pre-match.

Meanwhile Lower Grounds runs bottomless food & drinks pre-match (up to 30 mins before kick-off) and for the first 60 mins post-match.

Always check your booking email for your lounge’s exact times.

What is the dress code for hospitality at Aston Villa?

As a rule of thumb, smart casual dress will be accepted across most lounges.

Replica shirts and relaxed attire are generally fine in GA+ and Premium Spaces, but expect a smarter standard (no sportswear) in Executive Club settings like The Aston, The Oak Room, Legends Lounge and in Trinity Boxes.

Be sure to avoid away colours in home areas at Villa Park and follow any specific notes that come with your package itinerary.

Does Aston Villa hospitality come with parking?

With Aston Villa Seasonal packages: Parking is often included, but the number of passes varies from package to package. Typically you get 1 pass per 2 customers in The Aston/Oak Room, 1 per 4 in Legends/Boxes. Meanwhile, Restaurant/Members lounges often include reserved parking when booking 4+ memberships.
With AVFC Matchday hospitality packages: Some include parking, but many don’t. Check the “Package Benefits” section on your booking or confirmation to be sure.

Final Thoughts: Aston Villa Hospitality Guide

That brings an end to our Aston Villa hospitality guide. We’ve walked you through every package, explaining exactly what you get with every matchday and seasonal VIP package at Villa Park.

For matchday hospitality tickets at Aston Villa, Ticket-Compare.com is a fantastic way to survey the market and maybe find a bargain.

Right now, we have 1,254 Aston Villa Hospitality tickets in our inventory, starting from just $155.

For example, you can get Lower Grounds tickets from $114, while 82 Champions Club packages are available from $385.

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